2026-09-09·guide / video
How to brief a founder story video
A founder story lives or dies on the brief. The five things to write down before the camera is on, and the questions that get honest answers.
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Notes.
Guides for founders hiring for a website, an app, or a video, and the making of every film the studio puts out.
Guides for founders
What to know before you hire for a website, an app, or a video.
2026-09-09·guide / apps / websites
Website or app first? How to pick the shape of your MVP
Most startups should ship a web app before a native app, and a landing page before either. A decision guide from someone who has built all three.
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2026-09-09·guide / video
What a product launch video costs, and what moves the price
A launch video runs from a few days of remote editing to a full shoot. What actually moves the price, and what to prepare before you ask anyone for a quote.
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Behind the video
How each film was planned, shot, and cut.
2026-09-09·behind-the-video / startup-vlog / documentary
Investigating Da Nang, Vietnam's next tech hub: a documentary vlog shot while building a product
How a startup vlog became a layered documentary about Da Nang's AI community, a hackathon, a founder residency and a demo day, all filmed between build sessions.
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2026-09-08·behind-the-video / video
Filming a horror movie in a Hokkaido apartment
A tiny Sapporo flat, creaking floors and a brutal first week became a short horror film, then a free LUT pack that collected 300 emails in under a week.
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2026-08-25·behind-the-video / video
Filming a business vlog as a surf movie
Why the quarterly update became a fake 1970s infomercial, how the retro surf grade was built, and what borrowing a genre does for a founder video.
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2026-08-01·video / production
Three videos from a two-hour tournament
Two sponsor commercials and a channel video, all shot inside the two hours a pickleball bracket took to play. How one shared shot list served three different stories.
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2026-07-14·behind-the-video / build-video
Filming a hardware build: the Hotline Claude video
Turning a 1950s rotary phone into a direct line to a cloud coding agent, and why a build video is structured from the project rather than from the day.
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2026-07-14·behind-the-video / startup-vlog
Filming a startup vlog in Saigon: real numbers, real weather
How a startup vlog gets its structure from the numbers said out loud, its texture from the weather, and its credibility from refusing to round anything up.
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2026-07-14·behind-the-video / vlog-structure
How a four-minute vlog carries a one-year decision
Structuring a short vlog around a single decision, the shape that survived the edit, and why a four-minute runtime is the most honest choice an editor can make.
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2026-07-14·behind-the-video / starting-a-channel
Starting a cinematic vlog channel from zero
What the first episode of a channel has to carry, why it is the one you are least equipped to make, and the case for publishing it anyway.
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2026-07-14·behind-the-video / travel-vlog
Turning a travel mistake into a vlog
Why a budget decision that goes wrong is the best story a nomad vlog can hope for, how to film inside a moving bus, and the structure that makes a known ending still land.
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2026-07-14·behind-the-video / short-form
A two-minute vlog is a writing problem
One walk through Brussels, one idea, 116 seconds. Why the shortest video on the channel taught more about writing than any of the long ones.
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2026-07-14·studio / video
Vanpelt Studio: a video production team for $29 a month
The studio product, out of beta: five production roles behind a solo channel, AI included, and footage that never leaves your machine.
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